“Yaad” is a word in Urdu that translates to “memory” or “remembrance” in English. In poetry, “yaad” is a common theme that revolves around memories and nostalgia. It often describes the bittersweet feeling of remembering something or someone from the past. The beauty of yaad poetry lies in its ability to evoke powerful emotions that are relatable to anyone who has experienced the pain or joy of remembering a cherished memory. The use of metaphors, similes, and personification is common in yaad poetry, adding depth and complexity to the feelings expressed. The language is often poetic and flows with a rhythmic quality that makes it a delight to recite and listen to.